High-tech outdoor LED large screen advertising has become the mainstream media publishing methods

High-tech outdoor LED advertising has become a mainstream media distribution method, and compared with LCD screens, LED screen has higher quality advertisement text display, rich color presentation, and eye-catching dynamic advertisement images and videos. Combined with artificial intelligence technology, outdoor LED screen advertising realizes stunning visual effects and significantly improves the advertisement reach rate and dissemination effect.

LED advertising screen shows naked-eye visible 3D visual effects, which are visible even under strong light, breaking the limitations of traditional advertising screens, broadening the boundaries of the outdoor advertising industry, and bringing new potentials and changes to the industry.

Today, with the rapid development of digital and artificial intelligence technology, outdoor LED advertising screens show diverse charms to meet the growing demand and forms of advertising in industries such as high-end luxury goods, fast-moving consumer goods and technology products. The placement value of outdoor LED large screen advertising is reflected in the following aspects:

• Demonstrate brand value: LED display ads have more than 75% acceptance among audiences and more than 55% attention. LED ads are more shocking, three-dimensional visual impact and high-quality fashion compared with traditional advertising forms, which establishes a high-end image for the brand and enhances the audience's perception of the brand.
• Covering the target circle: outdoor LED screen technology and operation costs are high, attracting many high-end and luxury brands. LED screen advertising is mainly concentrated in the core business district and crowded areas, providing advertisers with precise placement options.
• Precise marketing: LED advertising can closely cover areas with high consumer demand and economic activity, allowing brands to directly enter the living and working scenes of their target groups. This precise reach increases the marketing value of the ads and attracts consumers who pay attention to products such as technology, finance, automobiles, travel, apparel and real estate.

As a form of advertising full of development potential, LED large-screen advertising demonstrates the core value of the brand, covers the space of the target business district, and has great marketing aggregation value. With the continuous progress of technology, led display large will become more three-dimensional, displaying brand selling points in an all-round way, bringing consumers and brands closer together, stimulating consumer resonance and creating more possibilities for conversion.